Dr. Tennant’s Case Study
An established holistic supplement brand reinvents its image to reach a younger audience
The Challenge
Dr. Tennant’s was a well-established brand in the holistic wellness industry, but its sales channel relied heavily on direct sales and recommendations from doctors and healthcare professionals who promoted the products directly to their clients.
Dr. Tennant, the longtime face of the brand, was retiring and the new management was looking for a way to refresh the packaging and visual identity to appeal to a younger audience that relies less on doctor recommendations and more on online retail and e-commerce experience.
The Solution
To reach this younger audience, we knew we would have to modernize and clean up the brand image. The prior packaging included a large-format photo of Dr. Tennant himself, and we decided to remove it and simplify the color palette to brighten and streamline the brand feel.
Inspired by cobalt blue glass and a modern take on the apothecary concept, we developed a new iconic T logomark and a more minimalistic visual identity that combined the clinical, holistic and premium-priced facets of the product line.
photo credit: Tennant Products
photo credit: Tennant Products
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